Free playbook

Build your own website, without a developer and without code.

I rebuilt layeradvisory.com myself, with AI, and wrote down exactly how. Ten steps in three arcs: the decision behind each one, what I actually did, how you'd adapt it, the AI skill it builds, and the traps to avoid. It's written for people who are not technical and are willing to work with AI step by step.

Ten steps, three arcs

Arc 1

Strategy

Decide to build it yourself, find your positioning, and nail the offering and the message before anything gets generated.

Arc 2

Build

Lock the design system, build the site as static HTML you control, and get it live on your own domain with a one-command deploy.

Arc 3

Grow

Make it findable by search and by AI answer engines, wire it to capture and sell on its own, build your own analytics, and run the loop that keeps improving it.

What's in it

Get the playbook

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The website was the easy part. What made it easy was an AI that already knew my positioning, my voice, and my real work, because I had built it a system to know them from. That system is what I teach.