23 September 2026

AI in Practice: the September recording.

This is where everything from Wednesday's session lives: the full recording, the slides, and answers to the questions we took at the end. The topic was getting AI to grade its own work. Andrew Segars joined me to talk about how LinkedIn actually decides what people see.

What the session covered

The webinar had two main parts: graded loops and how LinkedIn decides what people see.

My session: getting AI to grade its own work
  • The problem. You ask AI for something and it comes back polished. Then you start to dig.
    • Some of it is made up. Some of it is so hollow and generic that it isn't any use to you.
    • I don't know how many people I've spoken to who had that experience once, decided AI doesn't work for them, and went back to doing things the old way.
  • What a loop actually is. A teacher and a student. It's not more complicated than that.
    • The student does the work. The teacher grades it against a rubric. It goes back until it passes.
    • Like a teacher handing back an 80 and letting you sit the test again until you get to 100.
    • You might have heard it called loop engineering. Technical people like technical words, and this one makes the rest of us feel like we have no idea what's going on. It's a teacher and a student.
  • The four parts of a loop.
    • Define the task.
    • Define what good means. This one is in pink on my slide because it's the most important part. It's where your judgment comes in, and you're the expert in what you're trying to achieve.
    • Have a separate grader check the first agent's work.
    • Tell it when to stop. Either it reaches the bar you set, or it's gone round enough times that it's clearly spinning its wheels. I usually say stop after three.
  • What makes a criterion objective. Something AI can score itself against without guessing what you meant.
    • "Make it sound professional" doesn't work. Professional to who?
    • "Every action item you quote has to link to a line in the transcript" does work, because it either does or it doesn't.
    • I broke this rule myself the day before the webinar. Andrew showed me a couple of his slides, and I went to my chief of staff and said make mine much better, he's going to show me up. That is not objective.
  • The live demo: six criteria on a meeting transcript. Three prompts, run live (the transcript was made up, the mistakes were real).
    • Prompt one: here's a transcript, pull out the action items. This is what most of us do already, and then we paste the list to the team.
    • Prompt two: grade that list against my six criteria and fix nothing.
    • Prompt three: now fix everything that failed.
    • The criteria are what any good project manager checks: grounded to a line in the transcript, owned, dated or explicitly flagged as undated, with a concrete next step.
    • The first pass contained an action nobody had committed to, an item with two named owners, and a date that was never agreed.
    • The second pass came back with ten items that all passed, plus a list of what was still unresolved, which is information I can take back to the team.
    • Every time I run this it comes out slightly differently, because it's probabilistic. You don't know exactly what you're going to get, which is why it needs checking.
  • Treat AI like an overeager intern.
    • Very smart, very capable, and it will run ahead and do what it thinks you want.
    • You need to take it back, give it exact instructions, and tell it what good looks like. This is the advice I give everyone in the cohort.
  • Putting yourself in the loop: the coach I built. I'm fairly good at the delivery side of my work and terrible at business development, so I built myself a coach.
    • Before every business development call, Claude flags it and gives me a prep card: here are the three things to focus on, based on how you did last time.
    • After the call it pulls the Granola transcript and grades me on nine criteria I defined with it, 0 to 5 on each.
    • It gives me specific examples of where I did or didn't do each thing, where I improved, and where I really need to work.
    • It then finds me a podcast or a paper on that particular thing and summarises it, so I'm learning from it as well as being scored.
    • All of it goes into one markdown file with the history of every call, and that's what it reads before the next prep card.
    • Real things it has caught: when people ask what my model is and I say "oh, I'm just figuring it out as I go", it tells me to stop talking about uncertainty. And I'm very bad at the last step, the "great, here's what we do next, let's sign". It has caught that more than once.
    • I'm data-driven, so I graph it. The average across the nine criteria has gone up steadily over two months of calls.
  • Where else loops fit.
    • A campaign of about fifty marketing emails for a startup I work with. The team and I put their judgment into brand voice guidelines, AI drafts against them and loops, and after three or four passes the emails are substantially better than the first draft.
    • Job interviews. I worked on this with a colleague who was interviewing, looking at how she was showing up in each one, and it gave her very concrete things to focus on.
  • How to start, without anything technical.
    • Sit down and have a conversation with your AI. You don't need Claude Code, and you don't need an operating system like mine.
    • Start exactly as I did in the demo. Do the thing, grade it on these criteria, fix what failed.
    • Then ask your AI to turn it into a reusable skill.
    • Then, if it makes sense for that task, put it on a routine. Mine goes through the previous day's meeting transcripts every morning and adds the tasks to my list, and I don't think about it any more.
    • I trust what comes out because I spent a lot of time at the start checking every result myself, until I knew the criteria were right.
Andrew's session: how LinkedIn decides what people see
  • The research behind it.
    • Andrew read roughly eighty pieces of LinkedIn's own primary documentation, including dense engineering papers.
    • His summary: he read them so the rest of us don't have to.
  • LinkedIn isn't one system.
    • It's several systems, each built for a different job, with dozens of engineers behind each one.
    • LinkedIn never publishes everything, on purpose. Read all eighty sources and parts of it will still be opaque.
  • Your feed is about you.
    • It predicts what you'll interact with, using your profile, your posts, who you follow and who you engage with.
    • Dwell time counts. Reading something without liking, saving or commenting still tells LinkedIn you're interested.
    • So the political post you stop to read because it annoys you is teaching LinkedIn to send you more of them. Hit "not interested" or scroll on. Don't rubberneck.
    • Some accounts now see a "For You" and "Network" toggle, rolled out as a test the week before the session. Network is closer to how the feed used to work.
  • Your reach is about them.
    • What you see in your feed and what happens to your own posts are two different systems. They overlap, but Andrew's point was that they're not the same one.
  • To be seen, you have to be active. Andrew called this the slide he was most nervous about.
    • Improving your profile on its own won't do it, and paying someone to redo it won't either. LinkedIn's own analytics page says people who post once a week see up to four times more profile views, and people who comment once a week up to three times more.
    • On Andrew's own numbers: 70% of his profile views came from something he posted, almost 25% from a comment he left on someone else's post, and under 1% from search.
    • So roughly 95% of the time someone arrived at his profile, it was because of something he actively did.
  • Follow, connect and subscribe are three different things.
    • Connecting follows them by default, but you can turn that off and stay connected without seeing their posts.
    • You can follow someone, or a company, without connecting at all.
    • The bell is the one people don't know about. It puts that person's posts in your notifications, so you don't depend on your feed. Click it and choose "all".
  • Hashtags don't do much any more.
    • LinkedIn reads your posts semantically now. Write about global health without ever using the words and it still knows what the post is about.
    • The one use left is search: the first three hashtags go into the post's URL.
  • What he built.
    • Orpheus Social reads your profile and your presence, meaning your posting, commenting and following too, and tells you how LinkedIn's systems see you. Is your profile clear? Is the signal you put out high quality?
    • Then it gives you a short list of things to do, in priority order, based on an intake survey and your own analytics.
    • Free while it's in beta.
  • The bug that proves the case for graded loops.
    • He built it with his brother, and they were careful about privacy from the start: when they no longer needed your data, the system dumped it.
    • It dumped the data before writing the narrative, so all it had left was a high, medium or low score.
    • So it did what AI always does. It came up with a very plausible, very polished, very generic reason for the score.
    • The beta tester who wrote back "this is great, very polished, very generic" was me. Andrew was gracious enough not to name me on the call.
  • What to do: be clear, consistent and active.
    • You don't have to use keywords. It reads your profile, your posts and your comments whether you want it to or not, and it has a view of who you are. Help it understand you and it will understand you better.

The starter prompt

Free · one prompt · works in any chat

Here is a prompt to help you build your own graded loop. Paste it into Claude or ChatGPT and it will ask you about one task you already use AI for, help you write the criteria for what good looks like, and then run the loop in front of you: a first draft, a grade against your criteria, a corrected version, and a grade again.

It stops after three rounds whether or not it passes, and it will tell you what the first draft got wrong. That last part is the one to read, because it's the evidence the check is worth having.

The prompt
Loading the prompt…

Open a new chat in Claude or ChatGPT, paste this in, and send. It takes it from there. Prefer the file? Download it here.

The slides

Both decks from the session, if you want to go back through them at your own pace.

Download my slides Graded loops · PDF
Download Andrew's slides LinkedIn and Orpheus Social · PDF

Questions from the session

We had a few minutes for questions at the end, which usually doesn't happen. Here's what came up in the chat and on the call, with a bit more room to answer.

Graded loops

Can I run a graded loop in a normal Claude or ChatGPT chat, or do I need something more?

You can use graded loops in three progressively autonomous ways.

Running a loop by hand works anywhere. That's what the demo was: three prompts in an ordinary chat window. Do the thing, grade it against these criteria without fixing anything, now fix what failed. Any chat will do this, and it's where I'd start anyway.

Turning it into a reusable skill doesn't need Claude Code either. Skills run in the ordinary Claude app on web and desktop, from the free plan upwards, as long as code execution is switched on in your settings. A skill you enable there also loads in Claude Code under the same account, so you can package your loop once and then just ask for it by name.

The question mentioned projects, which are a different thing. A Project holds context and files for a body of work. A Skill is the reusable instruction set. You can use both together, but the loop lives in the skill.

Having it run without you is the level that needs more. In Claude that's Claude Code, which can put work on a schedule. ChatGPT has scheduled tasks, capped by plan at a handful of active ones. Gemini's agent features handle multi-step work but are still limited and marked experimental.

All of this changes fast, so check where things stand before you build around it. What doesn't change is the order: run it by hand first and watch the grader catch a real problem before you let anything run without you.

Why did you tell Claude not to use your saved skills during the demo?

Only because of the demo. I already have skills built that run graded loops for me, so if I'd left them switched on, Claude would have done the whole thing properly behind the scenes and you'd have seen none of the steps.

I wanted the first pass to come out the way it normally would, mistakes and all, so I asked it to set those aside. That's not a recommendation. When you're doing this for real, keep your skills on.

How does your coach find the resources it recommends? Did you give it a list?

No list. It knows my key areas of focus, and beyond that I simply asked it to find resources relevant to whatever I'm working on at the time.

I've been really impressed by how relevant they are. Often they come from sectors far removed from mine, which I find helpful in itself.

Do I need to be technical, or use Claude Code, to do any of this?

No. This doesn't need Claude Code and it doesn't need the operating system I've built. Sit down and chat with your AI and tell it you want to find ways to use graded loops to improve the reliability of what it gives you, then go back and forth from there.

I think this is where most people get stuck, assuming it's something only engineers do. If you can have a conversation like the one we had on the call, you can set this up.

What makes a criterion objective enough for AI to grade against?

Whether AI could score itself against it without guessing what you meant. "Make it sound professional" fails that test. Professional to who? "Every action item you quote has to be linked to a line in the transcript" passes, because it either is or it isn't.

The six I used in the demo are the things a good project manager checks at the end of any meeting. Is it grounded, so every claim traces back to something someone actually said. Is it owned. Does it have a date, and if not does it say so rather than inventing one. Is there a concrete next step.

Writing those down is the part that's yours. You're the expert in what you're trying to achieve, and the loop is only as good as the bar you set.

How do I stop it looping forever?

You tell it when to stop, and there are two ways. Either it stops when it has met the criteria you set, or it stops after a fixed number of passes. I usually say three, because by then it's clear whether it's improving or spinning its wheels and burning tokens.

When it stops without passing, it should tell you what failed and why.

How do I know I can trust the output once it's running on its own?

Because you checked it yourself first. When I set one of these up, I validate every single result by hand for the first several runs before I turn it into a skill or put it on a routine.

I have my meeting transcripts running on a routine every morning now, and I do trust what comes out, but only because I spent the time at the start proving the criteria were right. The other framework I use is I do, we do, you do: do it together the first time, check it, and only then let it go on its own.

LinkedIn, with Andrew Segars

Is following someone the same as connecting? And what does the bell do?

They're different things. If you connect with someone the default is that you follow them too, but you don't have to. You can stay connected to someone and turn following off, so you keep the connection without seeing everything they post.

You can also follow someone you're not connected to, whether that's a person or a company, and still see their content.

The bell is a third thing, and not many people know it's there. Subscribing to someone puts their posts in your notifications rather than leaving it to your feed to decide. Click the bell, choose "all", and you'll get a notification every time that person or organisation posts.

What does good actually look like on LinkedIn?

It depends on what you're there for, but Andrew's answer was to stop watching the vanity metrics. Impressions and interactions on an individual post tell you very little.

What matters is profile views and the messages that follow. He's had plenty of people reach out who never once liked or commented on anything he posted. They saw it, his name kept coming up, and they got in touch later.

Somebody asked whether there's a number to aim for, a hundred profile views a week or a thousand. There isn't one. It depends entirely on what you're there for and who you need to reach.

Does it matter what day or time you post?

Less than we all used to think. Andrew's guidance was to post when it's comfortable for you, rather than trying to hit a window.

Being active at all is what makes the difference, so post when you'll actually do it.

Do hashtags still matter?

Not for the reason we all learned to use them. Loading a post with hashtags used to be how you got found, and LinkedIn's systems now read your post semantically, so a post about global health is understood as being about global health whether or not you tag it.

The one remaining use is search. LinkedIn takes your first three hashtags into the post's URL, so if you specifically want a term in there, that's how. Otherwise Andrew finds them a bit tiresome to read, and I'd agree.

Why does my feed keep showing me things I don't want to see?

Because it's learning from what you look at, not just from what you click. LinkedIn tracks dwell time, which means how long you spend reading something even if you never like, comment or save it.

So if something political turns up and you stop to read it while disliking it, you've just taught the system you're interested. Use the "not interested" button, or keep scrolling. Don't rubberneck.

One more thing. LinkedIn is testing a second feed toggle, so some accounts now show "For You" next to "Network", which is closer to the way it used to work. Not everyone has it yet.

How do I get access to Orpheus Social?

If you'd like to beta test Orpheus Social, which shows how your LinkedIn presence is likely being read, then hands you a plan to strengthen your signal, simply hop on orpheussocial.com and hit the "express interest" button and Andrew will send instructions, including a code to access the system free of charge (in exchange for feedback, of course). Feel free to connect with him on LinkedIn or send him an email directly, at andrew@ess3.ai.

I was one of the early testers. The version I ran last week picked up specific posts and comments I'd made and tied them back to how my profile reads.

Building loops like this inside a system of your own is what the cohort actually is: six weeks, built by you, shaped around your own work. That's TEMPO.

Leading a team? Here's how I work with teams.